why are travel videos so popular?
71% of travellers say they use video for travel inspiration, so it’s not surprising that travel videos are such a popular video format. However, some people watch travel videos about destinations that they have no plans to travel to. So, why do so many people tune in to travel videos on a regular basis?
People watch travel videos for a range of reasons. Whether they want to escape their everyday lives and live vicariously through travel creators or simply be entertained by visual storytelling, travel videos are a powerful form of content.
Read on for a more in-depth look at people’s motivations for watching travel videos.
why do people watch travel videos?
Travel videos can range from informal travel vlogs to high-quality cinematic videos. People’s motivations for watching can vary as well. Here are five reasons why people watch travel videos.
to research future holidays
People often search out travel videos because they’re looking for inspiration or factual information about a place they’re planning to visit.
Travel videos can be an ideal starting place if you’re trying to decide on a destination for your next trip. Watching a video gives you an immediate sense of what a country or city is like, and is much more visually appealing than reading an article.
Many people also use travel videos to find out more information about a destination in preparation for an upcoming trip. Some travel videos offer practical tips on the best places to stay, where to eat and the activities that can’t be missed. This makes them an invaluable tool when planning a trip.
Travel videos are often designed to cater to different viewer needs giving you much more specific information that doesn’t compare to more generalised travel guides. For example, some travel videos focus on budget travel, with guides to local street food markets and tips on the cheapest hostels and homestays. While others might focus on a luxury, shopping centric travel experience, with information on the best all-inclusive resorts and the shopping experiences that can’t be missed.
to learn about different culture:
Of course, people don’t just watch travel videos because they are trying to plan their next trip. Many people watch travel videos to simply learn more about a country, even if they have no intention of visiting.
Travel videos can be hugely educational. Some travel videos include fascinating information about the local culture, history, geography and wildlife. Many people enjoy watching travel videos about countries which are vastly different from their own. This allows them to experience the feel of being in another country from the comfort of their own home.
to be entertained:
Many people turn to travel videos because they want to be entertained, much like they would watch a film or TV show.
Travel videos are often beautifully filmed, combining POV (point of View) or vlog style elements with cinematic shots of the landscape or people. Some might feature interviews with locals or humorous travel stories. These elements are weaved together to tell a powerful and engaging story about the destination.
to live vicariously:
Not everyone’s circumstances allow for travel, and many people turn to videos as a way to escape the routine of their everyday lives. Travel videos allow people to experience a destination without any of the stress or expense of physically travelling there.
to feel part of a community:
Travel videos have exploded in popularity in recent years. With so many different types of travel videos available, people can watch content that aligns with the way they like to travel. This creates a real feel of community among people who share a passion for a particular type of travel. Here’s a some of the most popular travel styles:
- Budget travel
- Luxury travel
- Van life
- Camping
- Family travel
- Long-term travel
what are the benefits of travel vlogs?
Becoming a travel content creator can be incredibly rewarding. Here are some key benefits of creating a travel video of your own:
- It motivates you to find the best experiences so that you can include them in your videos.
- You can earn money from travel videos through monetisation, brand endorsements and affiliate links. Have a look at our blog on making money from travel videos for more detailed information.
- Your videos can inspire others to travel more and help people plan their own holidays.
- You’ll learn important skills like video editing, social media posting and networking.
travel video production at dot films
If you’ve decided to make your own travel video, we can bring your travel story to life. Contact us today to find out more.
related questions
How to make a travel video?
Making a travel video or vlog can be the perfect memento of your travels. Sharing your video on a site like YouTube means other people can engage with your video. Your travel videos might even be able to earn you money in the future.
However, because travel videos are so popular, there are now millions of travel content creators that you’ll need to compete with if you want your travel videos to be successful. Check out our guide on how to start a travel blog for all the information you need to succeed.
What’s the best music for a travel video?
Adding music to your travel video is essential to keep viewers entertained. However, music can evoke strong emotions, so you’ll need to choose music that matches the story you’re trying to tell. Travel music shouldn’t distract from the visuals which should be the main focus of your video.
You’ll need to ensure you have permission to use the music if you’re planning on sharing it on social media or profiting from it commercially. Here are your options for finding legal music to use in your travel videos:
- Royalty-free music – This is music that you’ll pay a one-time fee to use in your travel video. You can get royalty-free music from sites like Pixabay, Soundstripe, and Bensound.
- Public domain music – This is music published before 1927, making it copyright-free and legal to use in your travel videos.
- Your own music – If you’re able to, you can create your own music to use in your travel videos.
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