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kama ayurveda global campaign
puig // production service

sentiment // serenity & love
2024 // kerala, india

Kama Ayurveda,now partially under the Spanish banner of Puig needed to create a new and improved body of assets for a few of their product lines and new london store alongside a leadership interview. all roads naturally led to the beaches, backwaters, forests and spice gardens of Kerala & tamil Nadu in the South of india.

so with our croissants dipped in sambar we stepped in to facilitate the entire pre-production and production including scouting locations for their French creative team, sourcing, crews, permissions, accommodations, transport and the occasional creative input and jugaad. a moist, sandy and cross-culturally collaborative few weeks we'd say.

puig team // yangzom tsering, elena moratalla, laura andre pachon puentes, paula buendia

kama india team // shrutie kher, mayank thakur, eesha sawhney

producer // yashi paswan

creative director // victor willems, yangzom tsering

dp & drone // arthur hennequet

photographer // anai bharucha

assistant photographer // prathap shekar

film footage // victor willems

talent // denni, saffron, candice

stylist // khyati busa

hair and makeup // kinjal garg, promise richil

art director // heena raanawat

camera & light assistants // rivin, sanjes, arvind

camera & lights // filmatica, kerala

edit & music // pomelo studios, paris

line producer // aziz khan

location co-ordinators // rafeeq ji, jomit, suhana

dot team // nidhi shetty, shrey deepranjan, rhiju talukdar, karan rajput, mahee agrawal

drivers // vijay kumar, hari, amalraj, saran, rinto, shymon, jais, ajesh, aromal, nikfal, shyam, joseph